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  <url>
    <loc>https://www.wiltshirewealth.com/journal/the-descent-of-man-black-friday-and-fisherian-runaway-selection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/f9494941-538f-42d4-9dfd-7470abc005ef/Irish+Elk_pic.jpg</image:loc>
      <image:title>Blog - The Descent of Man: Black Friday and Fisherian runaway selection - Make it stand out</image:title>
      <image:caption>Irish Elk skeleton at the Bristol Museum</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-long-should-i-remain-invested</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/b9ba4021-1e53-413b-b07c-22b62b617b73/Patience+premium+1.png</image:loc>
      <image:title>Blog - “How long should I remain invested?” - Make it stand out</image:title>
      <image:caption>Source: for simple portfolio mix see endnote. Bank of England. Inflation: UK CPI. 03/07/90-15/08/25.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/45041b44-f7a5-4ab3-bae7-dea21dac7b0f/Patience+premium+2.png</image:loc>
      <image:title>Blog - “How long should I remain invested?” - Make it stand out</image:title>
      <image:caption>Source: for simple portfolio mix see endnote. Bank of England. Inflation: UK CPI. 03/07/90-15/08/25. Log scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/12b79d55-7367-4afc-8357-3326d7ef56cb/Patience+premium+3.png</image:loc>
      <image:title>Blog - “How long should I remain invested?” - Make it stand out</image:title>
      <image:caption>Sources: Ken French Data Library. Vanguard: IE00B03HD209. iShares: IE00B4WXJK79. Albion Strategic Consulting ©.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wiltshirewealth.com/journal/why-invest-at-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/8e798b0f-a87d-41b9-b9fe-038b406e3ce7/Cash+vs+portfolio.png</image:loc>
      <image:title>Blog - “Why invest?” - Make it stand out</image:title>
      <image:caption>Source: Morningstar Direct © All rights reserved (see endnote). Indices: DB SONIA, MSCI ACWI. Adjusted by: UK CPI.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/what-is-the-average-return-on-the-stock-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/d1475a43-b180-431e-8fb3-400b61566dc9/Stock+market+returns.jpg</image:loc>
      <image:title>Blog - “What is the average return on the stock market?” - Make it stand out</image:title>
      <image:caption>Source: Albion Strategic Consulting. Albion World Equity Index (https://smartersuccess.net/indices). 1927 to 14th April 2025. Returns in USD.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/4-key-probabilities-for-investment-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/fa5ce2be-8b15-44d1-afd8-2c2805f7543a/PP_Stocks+vs+Cash.jpg</image:loc>
      <image:title>Blog - “How can I make smarter investment decisions?” - Make it stand out</image:title>
      <image:caption>Source: Albion World Stock Market Index versus UK One Month Treasury Bills</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/f297a0bb-11db-4924-b90e-f8ef46fd4a8e/PP_Active+vs+Passive.jpg</image:loc>
      <image:title>Blog - “How can I make smarter investment decisions?” - Make it stand out</image:title>
      <image:caption>Source: Albion GAMETM 24.5 – global equity funds to June 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/ec1685a9-6037-4b34-a328-f5bd09e903f1/PP_Concentration+of+returns.jpg</image:loc>
      <image:title>Blog - “How can I make smarter investment decisions?” - Make it stand out</image:title>
      <image:caption>Source: Bessembinder, H. (2018). Do stocks outperform Treasury bills? Journal of Financial Economics, 129(3), 440–457. https://doi.org/10.1016/J.JFINECO.2018.06.004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/7a1a8617-cfd6-447d-af68-ac497f25261b/PP_Factor+performance.jpg</image:loc>
      <image:title>Blog - “How can I make smarter investment decisions?” - Make it stand out</image:title>
      <image:caption>Source: Ken French Data Library – US three factor model[1]</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/corporation-tax-rate-for-smes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
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      <image:title>Blog - Understanding the 26.5% Marginal Corporation Tax Rate for SMEs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.wiltshirewealth.com/journal/whats-a-good-investment-return</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/0db98346-a6a2-4ea0-a19a-245313182429/Sensible+investment+expectations+framework.jpg</image:loc>
      <image:title>Blog - “What is a good investment return?” - Make it stand out</image:title>
      <image:caption>Source: Albion Strategic Consulting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/2c019612-07ef-41a4-9faf-899c13b87edd/One+hundred+10-year+simulations.jpg</image:loc>
      <image:title>Blog - “What is a good investment return?” - Make it stand out</image:title>
      <image:caption>Source: Albion Strategic Consulting. One hundred 10-year Monte Carlo simulations using arithmetic average return of Albion World Stock Market Index (https://smartersuccess.net/indices) from 1994-2023 (9.4%) and standard deviation of annual returns (18%), priced in USD in nominal terms.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wiltshirewealth.com/journal/why-investing-is-simple-but-not-easy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/7d363d9b-4290-49be-bef7-72bbde608548/Investing+is+simple+not+easy.png</image:loc>
      <image:title>Blog - Why investing is simple, but not easy - Make it stand out</image:title>
      <image:caption>Source: Albion Strategic Consulting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/df5525b2-01fb-4020-bdcb-0aafde76a11d/Emotional+costs+of+investing.png</image:loc>
      <image:title>Blog - Why investing is simple, but not easy - Make it stand out</image:title>
      <image:caption>Source: Albion Strategic Consulting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/frequently-asked-questions-about-financial-advice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-08</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-much-do-i-need-to-save-in-my-pension-to-retire-at-60</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/politics-and-portfolios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/69ebcd22-ca61-4c78-93d9-cec53363ce13/Politics+Chart.jpg</image:loc>
      <image:title>Blog - Politics and portfolios - Make it stand out</image:title>
      <image:caption>Source: Albion Strategic Consulting. Data: CT FTSE All-Share Tracker 1 Inc (GB0008464199) from 01/10/1988, Vanguard FTSE UK All Shr Idx Unit Tr£Acc (GB00B3X7QG63) from 01/01/2010. Not a recommendation. Data in GBP in nominal terms. Election results data from House of Commons Library.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wiltshirewealth.com/journal/the-diderot-effect</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/money-marketing-magazine-december-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/ft-adviser-october-2023-28pnp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/3-books-on-the-philosophy-of-money-78w9m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-08</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/the-unexpected-career-paths-of-kafka-ts-eliot-and-scott-fitzgerald-4p76n</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/3h02irn1rpoqnw5s14sr4v3n9cn2hq-ggwx2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/10-financial-new-year-resolutions-lwrmb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-05</lastmod>
    <image:image>
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      <image:title>Blog - 10 financial new year resolutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-too-little-investment-risk-can-harm-your-finances-fnd6j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/money-marketing-magazine-september-2022-fgzys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-01</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/the-importance-of-remaining-invested-mc942</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/1701874683308-EGB0F0GSS3S11VB2DJT9/Time+and+volatility+of+returns.png</image:loc>
      <image:title>Blog - The importance of remaining invested - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/1701874683312-4YRITT7TYZIXG2DFQJQU/Asset+class+returns.png</image:loc>
      <image:title>Blog - The importance of remaining invested - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/thousands-sleepwalking-into-the-pension-lifetime-allowance-tax-trap-64w9r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/will-rising-inflation-affect-my-retirement-grpkz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-04</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/t5jshwjk4gwktoov4w4mv5be1cwin1-6fgct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/is-rising-inflation-a-wake-up-call-to-review-your-savings-g6nx2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/5-retirement-challenges-and-what-to-do-about-them-4hk8r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-15</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-do-i-claim-pension-tax-relief-zxxce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/what-is-a-realistic-return-on-investments-thd58</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/will-i-pay-inheritance-tax-on-my-house-7zprx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/y7pf5mmxey9w7z0yup1mdj2t405qyi-pgaw4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/what-is-personal-financial-modelling-66tne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-can-i-manage-investment-risk-rhakb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/are-cash-isas-good-for-savings-xg9j4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:title>Blog - “Are Cash ISAs good for savings?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.wiltshirewealth.com/journal/the-5-most-common-financial-mistakes-for-business-owners-3ex6j</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/are-premium-bonds-good-for-saving-kyc7t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-11</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/does-ethical-investing-mean-lower-returns-rfbwh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-do-i-avoid-the-lifetime-allowance-charge-we48w</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-01</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/can-i-access-my-pension-before-retirement-b57yz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-30</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/property-vs-pension-which-is-best-nh8l6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/budget-2021-winners-and-losers-gw7cf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/from-actuary-to-financial-adviser-w99jn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/i-dont-understand-my-pension-statement-k5gps</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/what-is-the-difference-between-a-wealth-manager-financial-adviser-and-financial-planner-wehwf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.wiltshirewealth.com/journal/how-beneficial-is-making-pension-contributions-through-a-limited-company-6beha</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/1701874683201-4N17HSZWBHDJ0CLK6D62/Infographic+-+higher+rate+employer+contribution.png</image:loc>
      <image:title>Blog - Pension contributions for directors of limited companies - what are the tax benefits?</image:title>
    </image:image>
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  <url>
    <loc>https://www.wiltshirewealth.com/journal/inheritance-tax-and-gifting-guide-mzrcx</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65708bf3d50a8b55b5ad77be/1701874683187-ON8NEJAY7EBYFMMK3W81/History+of+IHT.JPG</image:loc>
      <image:title>Blog - “How much can I give to my children and family tax free?” - A brief history of Inheritance Tax</image:title>
      <image:caption>Essentially, Inheritance Tax is a tax on the estate of a person who has passed away. This includes their money, property, and possessions. Inheritance Tax has existed in one form or another since roughly the 17th century. It was against France and, over the years it has had first brought about in 1694 to help finance a war various incarnations.</image:caption>
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